Monday, November 12, 2007

Product RED - Consumer choice helping fight AIDS in Africa


I remember teaching about AIDS to high school students in the 90s. It was every where in the media. Then slowly....it went away. It became a very small part in the school curriculum and only talked about in the back pages of the newspapers. AIDS has not gone away and there are still thousands of people dying from it everyday.

"(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa."

Read more on how (RED) works....

There are presently 7 products available. Those companies participating are:

If you are shopping for yourself or for Christmas presents, and you might purchase a new mobile phone, iPod, watch, fragrance, cards, T-Shirt, shoes or get a credit card....think (RED) before you buy!

Other links:
Antonin Kratochvil shot photos of HIV-positive individuals in Zambia, and then returned 40 days later to photograph their miraculous return to health thanks to antiretroviral medicine (ARVs). Here are the before and after photos.



School Chat....
What can be done in schools? Start talking about it again. Developed nations can not take the NIMBY approach...."Not In My Back Yard." Challenge your students with questions....from questions and discussions comes action!

How if any technology has slowed down the spread of AIDS. Has technology made a difference in getting the message out around the world about AIDS? Does/can Technology have a conscious? What can students do to help this fight?

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