Tuesday, September 18, 2007

What are the hottest web properties on the Internet?

comScore is a "global Internet information provider to which leading companies turn for consumer behavior insight that drives successful marketing, sales and trading strategies."

According to comScore....what is the hottest property for June 2007 on the Internet? Check out the table below and see how many of these sites you visited in the month of June.

Top Global Web Properties
Ranked by Total Unique Visitors (000)*
June 2007
Total Worldwide, Age 15+ - Home and Work Locations
Source: comScore World Metrix

Property Total Unique Visitors (000)% Reach
Total Internet : Total Audience 778,310100%
Google Sites (including such sites as YouTube)
Microsoft Sites529,15568%
Yahoo! Sites471,92461%
Time Warner Network266,36734%
Wikipedia Sites208,12027%
Fox Interactive Media163,54521%
Amazon Sites145,94719%
Apple Inc.123,55416%
Adobe Sites121,96616%
CNET Networks116,57915%
Ask Network115,65515%
Viacom Digital88,65411%
Lycos Sites77,51710%
The Mozilla Organization70,8509%
Gorilla Nation67,7889%
New York Times Digital66,2309%
Terra Networks63,0208%
TENCENT Inc.61,9698%
France Telecom60,8468%

* Excludes traffic from public computers such as Internet cafes and access from mobile phones or PDAs

Great starting point for any economics or marketing lessons.

Discuss with the students why is it important to web companies to be in this top list? What does it mean in real dollars? What kind of marketing do these companies do online? Why would people/customers come to their websites? What kind of products/services do they offer? How could they 'expand' their products/services to increase their reach?

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