Friday, January 25, 2008

Free Music Downloads....coming from the most unusual innovator

The old saying..."if you can't beat em, join them" seems to fit with this new web service/concept.

Since Napster came on the web scene, people have been downloading and sharing media files...especially music files. Now a musician is taking the "downloads" into his own hands.

We7 (in beta) started in April of 2007 "by Rock legend Peter Gabriel, technology entrepreneur Steve Purdham and financial investor John Taysom to bring advertisers a new ad delivery mechanism."

The target audience for We7is ages 14-65, re-enforcing ad messaging through "multiple delivery methods including B2C (Business-to-Consumer), B2B (Business-to-Business) and community delivery."

January 15, 2008 was a milestone for We7 with the 1 millionth track downloaded on that day from the website. Who benefits from this service? We7believes everyone wins and apparently investors believe it is a winning combination with a 6 million dollar investment deal just closed on January 21, 2008.

School Chat....
Now before drama, dance, and other teachers that pay huge royalty fees for school performances start jumping up and down with the terms and conditions first (yes I know....who actually reads those....). The free downloads are for personal use only.

Hopefully the folks at We7 will look at an education community business model that schools will be able to access as well?

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